Interviewed at a cafe in Mapo-gu, Seoul, on February 10, Kim said with a bashful smile, “It doesn’t feel real; I’m still in a daze.” Kim, whose winning work is titled “Church Branding in Korea,” will walk the red carpet in Munich, Germany, to receive the top award in the communications branding sector at the awards ceremony on March 10. There were 5,575 entries from 59 countries in this year’s competition. Kim’s award is special because it is the first of its kind in two ways; as a church logo bearing a Christian message, and as a series.
Kim Beom-jun’s work is open in character. Not limited to the history and image of one church, it can play the role of Gospel messenger communicating “Jesus Christ’s love” anytime and anywhere. “In many cases, churches’ publicity materials relate only to their own members,” Kim said. “But if we broaden the field of vision a little, they can become great tools for influencing persons outside the churches as well.”
A year and a half ago, as a way to materialize his convictions, Kim opened the design company Wide Awake (facebook.com/bewideawake). He also dreams of establishing a creative museum using visual design to show Christian history.
Reporter Choi Ki-young (ky710@kmib.co.kr), with Marion Kim (marionkkim@icloud.com)
Photo by senior reporter Kang Min Seok
